SEO, AEO, and GEO guides for a world where AI answers search queries.
Classic SEO still matters. But AI search engines — ChatGPT, Perplexity, Google AI Overviews — use different ranking signals. These guides cover both surfaces and how they interact.
Guides, fundamentals & FAQ
Deep dives, explainers, and the questions clients ask most.
Measuring AI Search Visibility
Search Console's new generative-AI reports, Merchant Center's AI report, and Preferred Sources — the first native data on how often AI surfaces show you, and what to do with it.
Read the guide →What is GEO?
Generative Engine Optimization explained. What AI search engines rank on, how it differs from classic SEO, and the 6 signals that matter most for ecommerce stores.
GEO service →Schema Markup for Ecommerce
Product, BreadcrumbList, FAQ, and Article schema in priority order — what AI agents read first, where FAQ markup still counts after the 2026 deprecation, and the mismatches that cost eligibility.
Read the guide →BigCommerce Faceted Navigation SEO
What BigCommerce does with filter URLs and canonicals by default, the robots.txt parameter rules that stop crawl waste, and how to promote money filter combos to indexable pages.
Read the guide →AI Crawlers & robots.txt
GPTBot, ClaudeBot, PerplexityBot, Googlebot-Extended — which AI crawlers exist, what they do with your content, and how to control access without accidentally blocking yourself from AI search results.
AI-ready SEO →llms.txt for Ecommerce
The honest guide: what llms.txt does and doesn't do in 2026, who actually reads it, what Google says, why we ship one anyway — and a copy-paste structure for a store.
Read the guide →SEO Preservation on Replatforms
The most common SEO mistakes made during platform migrations — and the before/during/after checklist that avoids ranking drops. URL mapping, redirect chains, and the 90-day watch.
Read the guide →Custom ecommerce engineering, AI apps, and SEO — typically 60–80% less than traditional agency pricing.
20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.