Guides on ecommerce design and conversion for BigCommerce stores.
Articles on product page design, checkout UX, conversion rate optimization, and Lighthouse performance for BigCommerce Stencil themes.
Guides, fundamentals & FAQ
Deep dives, explainers, and the questions clients ask most.
PDP Design Anatomy
The elements that drive add-to-cart on a product detail page — hero image, variant selector, trust signals, CTA placement, and the mobile-first considerations most desktop-first designers miss.
Design service →Stencil Performance: Lighthouse 95+
Where BigCommerce storefronts actually lose speed — app scripts, hero images, carousels, fonts — and the Stencil-specific fixes that get Core Web Vitals to Good and Lighthouse past 95.
Read the guide →Checkout UX for BigCommerce
BC's hosted checkout vs. custom checkout SDK — what you can and can't customize, the UX decisions that reduce abandonment, and B2B-specific checkout flows (PO number, NET terms, quote approval).
Development service →CRO for Ecommerce
How we approach conversion rate optimization on BigCommerce stores — heatmaps, session recordings, funnel drop-off analysis, and the high-leverage changes that move conversion without a full redesign.
Design & redesign service →Custom ecommerce engineering, AI apps, and SEO — typically 60–80% less than traditional agency pricing.
20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.