Guides on PPC, email, and paid social for BigCommerce stores.

What changed, as it happens.

Tracked daily from primary sources. The items below are what we're watching for clients right now.

1. Jul 15, 2026PPC · ChatGPT Ads

   ChatGPT Ads adds location and audience-list exclusion targeting

   OpenAI added geo-location and audience-list exclusion controls to ChatGPT Ads Manager: users in an excluded location won’t see the campaign even if they also match an included one, and ads are filtered out for anyone in a selected exclusion audience. It moves ChatGPT Ads’ targeting closer to parity with established ad networks.Search Engine Roundtable →

2. Jul 14, 2026PPC · ChatGPT Ads

   ChatGPT Ads Manager adds Attributed Sales Value, Sales ROAS, and product-level reporting

   Two new columns — Attributed Sales Value and Sales ROAS — plus a product-level report have appeared in the ChatGPT Ads advertiser control center, giving ecommerce advertisers revenue-based performance reporting on the platform. OpenAI hasn’t published a formal announcement yet.Search Engine Roundtable →

3. Jul 14, 2026PPC · Account Security

   Google Ads now requires a justification to remove a user’s account access

   Removing a user’s Google Ads access now requires entering a justification, which is routed to a second administrator for approval — part of a broader account-security rollout that includes multi-party approval API changes effective July 27, 2026. Agencies managing multiple client accounts should expect the extra approval step when offboarding users.Search Engine Roundtable →

4. Jul 13, 2026PPC · YouTube

   Google Ads rolls out Video Campaign Groups for cross-campaign reach and frequency

   YouTube reach/frequency optimization for “video campaign groups” is now globally available, letting advertisers set a single reach and frequency goal across multiple video campaigns while keeping each campaign’s own budget and creative. Display & Video 360 support is described as coming soon.Google Ads & Commerce Blog →

5. Jul 13, 2026PPC · AI Search

   Ginny Marvin clarifies AI Search ad eligibility and “Qualified Future Conversions”

   Google Ads Liaison Ginny Marvin gave additional context on how ads become eligible to show in AI Search, on the new “Qualified Future Conversions” concept, and on Creator Partnerships, following up on announcements from Google Marketing Live 2026.Search Engine Journal →