Custom storefronts built to convert.
Brand-led BigCommerce design and redesign: Stencil themes built from scratch, engineered for performance, accessibility, and revenue. Custom-built storefronts, not off-the-shelf themes.
Custom Stencil Themes
Designed from brand foundations up, not adapted from a marketplace theme. Every component is purpose-built for your catalog, your customers, and your conversion goals.
- Figma → Stencil
- Component library
- Design tokens
- Accessibility
Conversion-Focused Redesigns
Redesigns anchored to analytics: heatmaps, session recordings, funnel drop-off. We fix what's actually killing conversions, not what looks outdated.
- CRO audit
- A/B strategy
- PDP optimization
- Checkout UX
Performance Engineering
We treat Lighthouse 95+ as the baseline every build has to clear. Sub-2-second LCP, deferred scripts, optimized critical path, Core Web Vitals green across the board.
- Lighthouse 95+
- LCP < 2s
- CWV
- Image pipeline
B2B & Multi-Storefront
Design systems that scale across B2B Edition customer groups, sales-rep portals, and multi-storefront setups: consistent brand, context-aware layout.
- B2B Edition
- Multi-storefront
- Customer groups
- Rep portal
Headless Frontend
For storefronts that outgrow Stencil, we build headless BigCommerce on Next.js or Astro via BigCommerce Catalyst. Full design system, component-driven, API-connected.
- Next.js
- Catalyst
- Headless BC
- GraphQL
See it in production
Lifting.com, a custom Stencil theme for a 14,802-SKU industrial B2B catalog. Lighthouse 96 on PDPs, mobile-first, accessible. +62% revenue YoY post-launch.
- BigCommerce
- Stencil
- B2B Edition
- +62% revenue
Design that ships on schedule.
We scope design projects with fixed deliverables, not open-ended retainers. You know what you're getting before we start.
- Week 1–2: Discovery, brand audit, competitive review, wireframes.
- Week 3–5: High-fidelity Figma comps. Two revision rounds included.
- Week 6–10: Stencil build, QA, Lighthouse audit, staging review.
- Week 11–12: Launch, 30-day monitoring, hand-off documentation.
Lifting.com · post-launch
StencilFrequently asked questions
Do you design from scratch or start from a BC theme?
From scratch. We start in Figma from your brand foundations. We may reference BC Stencil component patterns under the hood, but what you see on screen is not an adapted template.
What is the typical timeline for a BigCommerce redesign?
8–12 weeks for a single-storefront custom theme. B2B Edition or multi-storefront projects run 12–16 weeks. We publish a fixed scope before kickoff — no surprises.
Do you guarantee Lighthouse scores?
We build to a Lighthouse 95+ floor as standard. If a PDP scores below 95 on launch, we fix it at no additional cost.
Can you redesign just part of the store — PDPs, checkout, category pages?
Yes. Partial redesigns are a common engagement — often higher ROI than a full rebuild. We scope by page type and deliver incrementally.
Will the design work with B2B Edition customer groups and price lists?
Yes. All our designs account for B2B Edition logic — customer-group-specific layouts, gated pricing, quote workflows, and sales-rep portal views.
Get a free technical audit of your BigCommerce store.
A real assessment from an engineer, delivered in 1 business day:
- One-page snapshot: BigCommerce health, performance, and UX flags
- AI-readiness / GEO score: how visible you are to ChatGPT, Perplexity, and AI Overviews
- Your 3 highest-leverage fixes, prioritized by revenue impact
Prefer to talk first? Call directly: 877.696.3475
Custom ecommerce engineering, AI apps, and SEO — typically 60–80% less than traditional agency pricing.
20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.