FAQ

Straight answers to the questions merchants ask us.

Everything merchants ask us before they hire us — BigCommerce, custom AI apps, SEO and GEO, pricing, and how engagements actually run. If your question isn't here, call 877.696.3475.

Working with VisionCourse

How are you 60–80% cheaper than traditional agencies?

AI-augmented engineering. Our senior engineers use AI tooling to compress the repetitive 70% of build work (scaffolding, boilerplate, test coverage, content variants) and spend their time on the parts that actually need judgment. You get the same senior-level output without paying for the hours AI eliminated. No offshore handoffs, no junior pyramids.

Do you outsource any work?

No. Design, development, app engineering, SEO, and support are all done by the in-house studio. When something breaks on a B2B store's peak selling day, it's our people who fix it, not a ticket queue in another timezone.

Do you work on fixed-scope projects or retainers?

Both. Fixed scope for builds, redesigns, and migrations: you know the cost before we start. Monthly retainers for ongoing development, support, and marketing programs.

How long have you been doing this?

Since 2003, over 20 years of ecommerce engineering. We became a BigCommerce Certified Partner in 2015. The AI app practice is newer; the engineering discipline behind it is not.

How do I get started?

Request a free site audit — a real assessment delivered in one business day with no sales call attached. Call 877.696.3475 / email [email protected] directly.

BigCommerce

Why do you specialize in BigCommerce?

For mid-market and B2B merchants it has the best economics: no transaction fees, native B2B Edition, a real API, and no plugin-stack fragility. We're a Certified Partner and have built on the platform since its early days and know where the bodies are buried.

Can you take over a store another agency built?

Yes. We start with a technical audit: Stencil codebase health, API integration quality, and webhook/script debt; then we scope the work from there. No rebuild-everything ultimatums unless the code genuinely warrants it.

Do you build headless BigCommerce?

Yes, on Next.js via Catalyst when a store actually needs it — full rendering control, edge delivery, cross-channel storefronts. Most stores don't, and we'll tell you when Stencil is the better fit.

Can you migrate us to BigCommerce without losing SEO?

It's our standard. The Lifting.com replatform moved 14,802 SKUs with zero SEO loss: full URL mapping, 301 architecture, structured data parity, and pre/post crawl verification.

Custom AI Apps

What kind of AI apps do you build?

Production software, not demos: ERP sync engines, tax-certificate automation (our Avalara CertCapture integration), AI product imagery (Avantix Imager), GEO/SEO auditing tools, and bespoke workflow automation for store operations.

Who owns the code you build for us?

You do. Custom apps are delivered with source, documentation, and deployment setup. No vendor lock-in, no licensing rent on your own tooling.

How do you keep AI apps reliable in production?

The same way we keep any integration reliable: idempotent webhooks, retry queues with dead-letter alerting, audit logging, and 80%+ test coverage enforced in CI. AI features get the additional layer of output validation and human-approval gates where the stakes warrant it.

SEO, GEO & Marketing

What is GEO and do I need it?

Generative Engine Optimization: making your store the source ChatGPT, Perplexity, and Google AI Overviews cite when buyers ask questions. If your customers research purchases at all, a growing share of them never see a classic results page. GEO is how you stay visible there.

How quickly does SEO work show results?

Technical fixes (Core Web Vitals, schema, redirects) show signal changes in 4–8 weeks. Competitive rankings typically move in 3–6 months. GEO can move faster; AI crawlers re-index frequently and respond quickly to structured-content fixes.

Do you guarantee rankings?

No, and you should run from anyone who does. We guarantee the work: a defined monthly scope, engineering-grade implementation, and reporting tied to revenue, not impressions.

What's included in the free site audit?

A one-page snapshot of store health, performance and UX flags, an AI-readiness/GEO score, and your three highest-leverage fixes prioritized by revenue impact. Delivered in one business day, with no slide deck or paid discovery phase attached.

Pricing & Process

What do projects typically cost?

Design and redesign engagements typically run $8k–$22k, migrations $12k–$35k, integrations $3k–$25k depending on complexity. Support retainers start at 10 hours/month. See the pricing page for full ranges; these are 60–80% below traditional agency rates for equivalent scope.

How long does a typical project take?

A full B2B replatform like Lifting.com: 14 weeks. A standard redesign: 6–10 weeks. A focused integration: 2–6 weeks. We scope timelines up front and AI-augmented delivery keeps them short.

Do you offer ongoing support after launch?

Yes: three care-plan tiers (10, 20, or 40 hours/month) covering monitoring, fixes, feature work, and platform upgrades. Most build clients move onto a plan at launch.

Get a free technical audit of your BigCommerce store.

A real assessment from an engineer, delivered in 1 business day:

  • One-page snapshot: BigCommerce health, performance, and UX flags
  • AI-readiness / GEO score: how visible you are to ChatGPT, Perplexity, and AI Overviews
  • Your 3 highest-leverage fixes, prioritized by revenue impact

Prefer to talk first? Call directly: 877.696.3475

Request your free audit

Response within 1 business day · No spam, ever.

Custom ecommerce engineering, AI apps, and SEO — typically 60–80% less than traditional agency pricing.

20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.