SEO, AEO & GEO news, tracked daily.
Search, GEO, schema, and AI-search developments we track daily for clients — newest first, with the archive by month below.
What changed, as it happens.
Tracked daily from primary sources. The items below are what we're watching for clients right now.
Google adds AI image generation inside AI Overviews
Google is adding AI image generation directly into AI Overviews responses in Search, so an answer can render a generated image alongside its text — rolling out over the coming weeks. It pushes the AI answer surface further toward being a rich, self-contained destination rather than a stepping stone to links.Search Engine Journal →
Mueller: big A/B-test differences can surface in search — but long tests aren’t a penalty
John Mueller said that when the two versions in an A/B test differ significantly, Google can reflect that difference in search results and may use one version for indexing. He separately clarified that running an A/B test for a long time does not, by itself, cause an SEO demotion — useful reassurance if you run extended experiments on key pages.Search Engine Journal →
Mueller on “first-link priority” and hiding internal links
Mueller addressed a technical-SEO scheme that obfuscates homepage links so that only one internal anchor text is counted toward a page (“first-link priority”). The takeaway: engineering around how Google reads internal anchors is fragile and easy to get wrong — clear, honest internal linking is the durable approach.Search Engine Journal →
Merchant Center adds a beta “AI Performance Insights” report for AI Mode and AI Overviews
Google added a beta report under Merchant Center’s Analytics → Products tab showing share-of-voice, competitor share, and query frequency and type for how a brand’s products surface in AI Mode and AI Overviews. It covers organic-AI traffic only, with no clicks metric yet, and is piloting in the US before expanding to Australia, Canada, India, and New Zealand — the product-feed-side counterpart to Search Console’s AI performance reporting.Search Engine Roundtable →
OpenAI clarifies its crawler user-agent versioning and a robots.txt marker
OpenAI updated its crawler help documentation to note that the OAI-SearchBot user-agent version number may change over time, and to describe an additional robots.txt-specific marker included in the user-agent string. There’s no new action for site owners, but it’s worth a note if you match crawler user-agents by exact string when managing AI-crawler access.Search Engine Roundtable →
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