Start Holiday SEO Now, Or Lose Sales
Given the natural timeframe, 3 to 6 months, necessary to see results of e-commerce search engine optimization, July is the perfect month to get started on holiday e-commerce SEO. Any later will delay your results and lose you sales to your competition who DOES SEO NOW! If you don’t have the budget to hire VisionCourse Media to do this yet, here are 3 easy steps you can take now to crush your holiday e-commerce competition.
1. Meta Tag SEO
Make sure your title tags and meta descriptions are optimized across your whole site! Not having the right title tags prevents Google from knowing which terms you would like to rank for. Generic and/or poorly optimized meta descriptions will hurt your CTR.
2. Content Optimization
When it comes to content SEO Optimization, if you don’t have existing content, this may not be as easy, but if you have content already, optimizing it is much easier. While you won’t get optimal results doing it yourself, it’s better than nothing. Make sure you flesh out subcategories or other related categories on the page and why people should buy these products from you. You also want to make sure you have a great internal linking strategy to guide customers and please Google.
3. Product SEO Optimization
Most people who search for gifts know the person well and are further down the purchase funnel; therefore, their query is more likely to trigger Google to return product pages as results. The main difference is optimizing a product from a category is to make sure every single product with a different URL has a specific and unique product description.
