Creating trust with online shopper is harder now more than ever. Potential customers are cautious when buying online, because of the ease of scamming. Once your onsite content is done for your category pages, the next best way to build that trust, is to write blog articles. Often, when people think about blogging, they immediately think they don’t have the time or don’t know how to do it. Blogs don’t always have to be long and complex, but sometimes, can just be a list of facts, a compare and contrast, or even just a picture with a caption.
Once you create your blog, you can share it on your social media outlets, like Facebook, Linked In, Twitter, and more. More and more people are using social media to find information and buy products, so this puts your website, as well as your industry expertise, in front of people who are not actively searching for your products or services on Google. This is another strategy, along with onsite SEO, that can help increase your online visibility and web presence.