What Are Title Tags?
Other than writing optimized content, title tags are the most important aspect of search engine optimization. We tell our clients the title tags tell Google exactly WHAT YOU ARE TRYING TO RANK FOR. To write good title tags, the first step is to learn how to do keyword research and what competitor analysis is. After you have done these two steps, you should have a better idea of which key terms to include in your title tag.
How Long Should My Title Tags Be?
Between 50 and 60 characters, including spaces.
The appropriate length for title tags is really judged by pixels. For instance an “m” takes up more pixels than an “l”. This, however, is not the easiest way for the average person to measure their title length. The best estimate is to keep it between 50 and 60 characters, including the spaces. For more detailed information, check out this MOZ blog.
A Good SEO Title Tag Example
SEO Title Tags | How To Optimize | VisionCourse Media
This is between 50 and 60 characters, including pipes and spacing. Notice there is a space between the pipe and the adjecent keywords.
- The first key term is the most important.
- The second key term explains the genre or category of the page.
- The third key term is our company name, to build brand recognition (sometimes you don’t need to put your company name last if the important terms take up more space).
- The length is Google Friendly.
We hope you found this information useful and if you want to help or even a free audit, feel free to contact us or fill out the form below! Next, we will be discussing how to write good meta descriptions, and why they are very important, even though they are not a direct ranking factor.
