What Is A Keyword?
Keywords are single words reflecting the topics of a particular page and require extensive and meticulous keyword research. Key Terms are actually more important than keywords. The best key terms for search engine optimization are generally made up of 3 or 4 keywords. These are necessary for the success of all types of pages, including, blogs, e-commerce sites, informational site, service based companies, and more.
Why Do Keyword Research?
It is vitally important to do proper keyword research before picking the ones you will optimize for.
- Key terms with high searches look great, but may have insurmountable competition like Amazon, eBay, Etsy, Wikipedia, etc.
- If you search for a keyterm and see mostly articles, then Google isn’t attributing purchasing as the user intent for these terms.
- While key terms may seem obvious to you, people looking for your products or services might know them by a different name with high searches.
- You want to ideally find terms that have high searches with little competition.
- It’s better to sacrifice some searches to target terms with lower competition.
What To Do With Key Terms?
You’ve picked out the right terms, now what do you do with them? There are several places to work them in, but be careful. If not done properly, or even by a professional, like the ones who work here at VisionCourse Media, you can do more harm than good. Here are some places to work the terms in:
- Title Tags
- Meta Descriptions
- Headers (H1, H2, H3, etc.)
- Image Alt Attributes
- Internal Link Anchor Text
- Product Names
- Product Descriptions
There are more, but these are the most common.
Optimize Your Site With The Right Key Terms!
Now you have a better idea of what you need to do to make sure you have the right key terms and what to do with them! As always we are here to help if you need it! Just contact our SEO Experts!
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