What Are Internal Links?
Internal links are a link building strategy implemented as part of search engine optimization strategies to help crush the competition’s content optimization. In essence, they are links in the website copy, which link to other pages within your website. Most marketers only concentrate on back links, and often overlook the importance of internal links. Here’s a more in depth explanation from one of the industry’s highest authorities: https://moz.com/learn/seo/internal-link
How To Write & Create Internal Links
Creating internal links is simple once you’ve developed your content. Check out our blog with 10 tips on writing SEO content in 2021. After you have properly written your copy, there should be ample opportunities to organically implement internal links. Once you’ve targeted what you want to highlight and create a link for, the words you highlight become the “anchor text.” Within the anchor text, you should have the key terms targeted at the landing pages, therefore, you may need to do some SEO keyword research and competition research to pick the right words.
Internal Link Sample Code to Program
<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>
Do Internal Links Help SEO?
Of course internal links help SEO, otherwise I wouldn’t be writing about it in such detail. It would be a waste of both your time, and mine. They help by providing Google and other search engines with a sense of how your webpages relate to one another. This gives additional information necessary to both create a pages authority for key terms and to help prevent cannibalization (two pages competing against each other splitting the SEO juice).
Ideally you can get from any page to any other page within three clicks WITHOUT USING YOUR NAVIGATION.
How Many is Too Many?
Just like anything else, do what makes sense organically. There is no number. The text to html ratio is so wide, you really should just concentrate on doing what’s natural to increase your website’s user page experience. Then, you analyze the data using Google analytics and search console, as well as rank tracking, and make adjustments as needed.
