SEO Content On Category Pages For Google 2020

Google has recently made it clear that too much information before products confuses the algorithm into whether or not your category page is an informational page or an e-commerce page. As you know, confusing Google is never a good thing. We recently posted a blog about how to write SEO content for product category pages, using information from an interview of Google’s own John Mueller.

It appears the best way to avoid confusing Google is to lay your content as shown below from Mully’s Celtic Cottage:

The content above the products is specifically regarding the products on the page, while the content you would normally write relaying customers to how those products relate to other products or services you offer is below the products. This ensures Google understands your website is an e-commerce based for users with the intent of buying (thus further optimizing your content for user intent), while also providing helpful content to your shoppers.

BigCommerce Content Add-On

BigCommerce has no way for you to split this content, which why we offer our services as an add-on. For $50, we will program the coding needed to allow you to accomplish this cutting edge style of SEO content copywriting.