Why Do Keyword Research?
Keyword Research is the foundation of any great Search Engine Optimization campaign.
- There’s no point in optimizing for key words that have few searches. In doing SEO for the last 10 years, we have seen many e-commerce store owners wanting to optimize for a term that has very few searches.
- With some simple keyword research, we were able to guide them toward more highly searched terms, increasing the value of the optimization, making the investment in SEO worth it.
- You also do not want to optimize for a term that has unbeatable competition, even though the search volume is very high.
- It’s near impossible, and not worth the investment to try to compete against companies like Walmart, Home Depot, etc.
- Keyword Research can help you find terms that still have a high search volume, yet the competition is not as insurmountable.
Keywords From Google Analytics Data
There are several places you can find keywords that are already driving traffic to your site.
- Acquisition > Overview > Organic Results
- Acquisition > Search Console > Queries
- Acquisition > Source/Medium allows you see data separated into each specific search engine.
What Does This Mean?
These are key terms that are already bringing you traffic. Here are some things you do with these terms.
- Optimize appropriate pages for those key terms rather than current terms that are not ranking or driving traffic.
- Create blogs around topics, or a single topic encompassing several related terms.
- Use these terms as hashtags on social media posts.
- Update on page content for corresponding pages.
Contact us if you need help beginning with key word research, don’t have time, or need advice on how to specifically turn this data into actionable steps on your particular website.