Doing SEO (Search Engine Optimization) now for Holiday 2022 is crucial in gaining a leg up on your competition. Regardless of businesses re-opening, data proves e-commerce shopping is still increasing, and is most likely going to continue to rise. Solely relying on Black Friday or Cyber Monday will greatly hinder your revenue possibilities.
E-COMMERCE SEO FOR HOLIDAY SEASON 2022
Not happy with your revenue from Holiday Shopping Season 2021? You probably started too late. Results from SEO can take about 3-6 months to begin seeing results — that’s BEGIN SEEING RESULTS. Usually you won’t see the results you want until about 6-12 months. This is why people do a monthly SEO maintenance campaign, so things are always being updated, as you never know when those changes will start helping your sales.
Adjust To Holiday 2021 Trends
1. Start Optimizing and Stocking Earlier
The Holiday Shopping Season for 2021 began earlier than ever, and it stands to reason this year will be even earlier. Make sure you begin preparing for the holiday rush earlier than you normally do. This includes stocking up on products, marketing, newsletters, and more. The earlier you begin to optimize your website, the better position your website will be in when people decide it is time to begin shopping for holiday gifts.
2. Make Sure You Stock Your E-commerce Store
The biggest complaint amongst online shoppers this last year is they received more out of stock notices than ever before. More and more people are shopping online, and it seems online retailers have yet to catch up on exactly how much inventory they need. However, one issue this last year could be the delays in shipping, as well as the price of shipping products. If you start stocking up earlier, you’re less likely to be scrambling for inventory when the time comes.
3. Prepare for Increased Digital Marketing & Cost Per Click Ad Spend
Whether you advertise on Google, Bing, YouTube, Facebook, Instagram, TikTok and more, the average cost per click has increased by about 30% across the board for pay per click ads in all industries. Make sure you have professionals (VisionCourse Media) analyze last year’s data and put together a digital marketing plan going forward. Also, the more ad spend you use throughout the year, the more data you’ll have going into the busiest season, as well as the knowledge of which campaigns command higher budgets, and which ones should be put on the back burner.
Hire Professionals Familiar with Online Shopping Trends Throughout the Years and 2022
Fill out the form below, or contact us, for help preparing your website. Don’t miss out on the increasingly important market of e-commerce retail and be ready for the Holiday Shopping Season 2022.
