Make Holiday Season PPC Work For You in 2021!
The holiday PPC revenue cannot be ignored. Here are some important statistics every e-commerce website owner should know!
2021 Holiday PPC Stats
- 65% of online shoppers click on PPC Ads!
- Ads can increase brand awareness up to 80%
- PPC drives twice as much traffic as SEO to your website.
HOLIDAY PPC TIPS
Here are 3 holiday PPC tips to help you take advantage of some of these statistics, and to increase your revenue and brand exposure this holiday season!
1. Increase Your Ad Spend
- This one does come with one caveat: DO NOT INCREASE TOO MUCH!
- This year follows a tumultuous 2020 which drove more and more people to shop online. This forced many retailers to begin advertising online with Google PPC.
- In almost all industries, we have seen a 100% in the CPC for keywords! This means you will have to spend DOUBLE to get the same returns.
- Not only that, but during the holiday shopping season, CPC’s tend to double as well! Don’t lose out on potential revenue by keeping your budget the same!
2. Do Historical Research In Google Ads AND Google Analytics
- Figure out which products worked well for you in the past.
- For products that have great conversions, give them their own set of ads:
- Shopping Ads, Search Ads, Display Ads, Even Video or Youtube ads if possible.
- Turn off low converting products in campaigns/ad groups, but put them in their own campaign with a small budget, so you don’t miss out entirely.
3. Make Sure You Are Using Retargeting Ads!
- Retargeting Ads are aimed at people who have already interacted with your website in some way.
- Shoppers are known to purchase from you up to 70% more if you use retargeting Ads!
- Retargeting ads are not intended to increase your reach or visibility to new customers necessarily, but rather focus on people who need to be reminded to come back and purchase what they were looking at!
Well, I hope you found this information useful and are able to use these strategies to make more money for your business this holiday shopping season. If you need help with your 2021 holiday PPC campaigns, feel free to reach out to us by filling out the form below, or by emailing our Lead SEO/PPC Strategist at [email protected].
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