Google Shopping Updates From I/O
In similar fashion to the Google knowledge graph, at Google I/O 2021 they announced the Google Shopping Graph. If you have an e-commerce site and you want to sell your products, you have to do more than ever. From the above image you can see the information Google will now use to decide which products to show.
Perhaps one of the biggest takeaways from Google I/O 2021 is now you will be able to put your product data right into YouTube videos, so if you are doing video marketing, you will have an additional advantage over your competition!
Google Shopping Data
If someone is searching for products, Google will show:
- Websites
- Prices
- Reviews
- Videos
- SKU & Inventory Data
Using Google Lens To Find A Product
Google is building upon the ability to take a picture and find information on an item with their Google Lens, to evolve into Google Shopping. This update makes it imperative to provide high quality photos with all the right information of your products.
Here, you can see how Google is incorporating the option to buy products right from Google Lens. As you can see it will be important to have the right schema markup to make sure Google can read your reviews, pricing, and more.
If your products are properly optimized, your products and the images will show up if the person is shopping for something similar.
Once your image is clicked, if you have the right information updated, potential customers will be able to see stock, reviews, price, and more.
Now, you will be able to actually search for products within a screenshot that you take. This is an example using a screenshot of Steph Curry, and you can actually find those sneakers on Google to buy, right from the screenshot itself.
Google Shopping Products In YouTube Videos
Still in testing mode, you will have the ability to put your product information straight in your YouTube Videos! Make sure you are taking advantage of our Video Marketing Services!
This is just some of the information, mostly about Shopping, that was highlighted in Google I/O 2021.
Set up a call with us to day to either review your current product optimization and Google Shopping campaigns, or if you needs to start but don’t know where!
