What is SEO?
Now more than ever, Search Engine Optimization is difficult to explain, and even more difficult to understand. The best way to understand SEO is to know how Search Engines work, as well as how SEO has evolved over time. Optimizing a web site has gone from a secret concoction of strategies developed by trial and error, to a set of rules that every site must follow. A set of rules can be found in Google’s Webmaster Guidelines. While there are different types of websites, this article will concentrate specifically on SEO for E-commerce websites. We’ve also provided a blog specific to 2017 SEO Best Practices. BigCommerce is a platform which allows for easy implementation of Onsite SEO Strategies.
Search engines crawl websites using bots. SEO basically makes your site friendly to these bots for specific key terms related to products and services you offer. It’s not just about including these key terms, but where you put them to make it easy for the bots to “understand” your products and services for when people search them in the search engines.
Optimizing for search engines used to the wild west with companies tell you to trust their secret methods; anyone who says that today does not know what they are doing, and you should run. As people figured out what search engines liked, they would take advantage of it and use “black hat” tactics, which eventually put bad websites at the top of Search Engine Results Pages to sell the ad space; therefore, search engines, like Google, have been constantly updating their algorithms to prevent this. Now there are limits on what you should do, and old tactics can, in fact, get you penalized. At first, only on-site optimization was enough, but not anymore. Contact us for FREE SEO AUDIT REPORT, to see how Google sees your E-commerce site.
Today, more than just onsite SEO is required, and more than just rankings are important. Offsite SEO now includes blogging, social media interactions, mobile friendliness, domain and page authority, back links, and more. These additions has caused a redefinition of SEO, from just search engine optimization for rankings, to increased online visibility through utilizing all channels available in the digital and social age.